Our Story

When co-founders Lulu and Jake started the baby-led weaning process with their son Quinn, they found that most of the advice out there was just “feed the baby what you eat, but don’t add salt” or “aim for a balanced plate of grains, protein and veggies.” All great in theory, but they found it overwhelming to actually understand whether Quinn was getting enough of the right nutrients.

The nutrition labels weren’t very helpful since most only show the daily values for an adult on a 2,000 calorie diet. Also, whole foods don’t come with nutrition labels, so Lulu was constantly Googling things like “how much iron is in beef” or “what foods are high in fiber.” It was exhausting and they decided that there must be a better way to find and make nutritional information easier to digest (pun intended) for parents.

Our Mission

ChewChew’s goal is to help parents feel less overwhelmed and to help make their own choices about whether certain foods fit into their family’s diet. Our goal is not to judge parents for any decisions, which is why we do not have any ratings of “good” or “bad” foods.

Starting solids can be really intimidating for many parents, so ChewChew is here to help parents navigate this journey!